Sandgate Paddling Club Logo
The Sandgate Paddling Club have had the same logo since the club was originally founded. 25 years on, the club has rebranded from their previous name Sandgate Canoe Club and needed a new logo to represent the change.
They wanted the new logo to look clean, modern and in line with the recently redesigned Paddle Queensland logo. It was also very important that it retained elements from the original Sandgate Canoe Club logo such as the Shorncliffe pier. Through discussions with the club’s committee, we worked through several drafts before arriving at the final logo pictured.
The focus of the logo is the stylised paddler above the words Sandgate Paddling Club. The typeface of the text is bold and has a similar slant and movement to that used in the Paddle QLD logo. The pier does not feature as prominently as it did in the original, but sits along the bottom of the image almost as an underline to the text.